![]() Monitor the internal and external environment for issues that may affect the organization.Consult with management about communicating with target groups.Manage crises related to their organization.Coordinate special events and promotions for internal and external audiences.Identify the interests and concerns of key groups their organizations serve. ![]() Prepare speeches, news / media releases, brochures, audio-visuals, advertisements, reports, articles, newsletters, and websites for defined audiences.Conduct research through, for example, surveys of public opinion and sentiment, and use results to inform communications activities.Act as media relations contacts for their organizations.Research, analyze, implement, and evaluate strategic communications programs.Facilitate communications within the organizations between employees and management.Foster good community relations by acting in the public’s best interest.Maintain relationships with key internal and external stakeholders.Create and maintain public awareness of their organizations’ policies and actions.In general, public relations representatives: Duties and responsibilities vary from one position to another.
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